Rebranding Clear Path International

Rebranding Clear Path International

Fellow co-founder of CPI, Imbert Matthee (right) and me at the CPI office on Bainbridge Island, WA. We hadn’t seen each other in 5 years.

Last month I visited Clear Path International at CPI office on Bainbridge Island, WA. It was a good time reconnecting with old friends and  getting to know the staff. While there we worked on the new CPI website and logo. The site as it existed did not give CPI the options they needed for social media integration and had an outdated design.

Clear Path’s former web site before the rebranding.

CPI needed a site that relied more on the photos of their work and a cleaner, more contemporary design. Working with Clear Path’s Kiman Lucas, Megan Zezeck and Gehn Fujii, we came up with a whole new way to present CPI’s work.

I am really happy with how the new site turned out.

The new site draws heavily on over a decade of images of Clear Path;s work and incorporates the benefits of a WordPress backend.

The new features a simpler interface to learn more about CPI’s mission, programs and staff. The photo and video page features photos from over a decade of work in the field and videos from their YouTube channel. The donation page was greatly improved to be a simpler interface giving donors more options.

Clear Path was among the first NGOs to blog way back in 2002 and this new design brings CPI back into blogging featuring CPI’s work and news related to their field.

The new logo borrows from CPI’s history with a bold, blue color and a path cutting though the “I”. As most know Clear Path International by their initials it was determined to make “CPI” the logo and to have two versions for both square and rectangular representations.

 This is an exciting time for Clear Path and I am proud to be a part of it!

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